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Here is a danger we would like to help you avoid. Imagine we send you on a course to learn how to be a more empathetic listener. Or a fiercer conversationalist. Or to conduct SWOT analyses. When you come back, what happens? For a while at least, everyone who sits down for a one on one with you becomes the 'victim' of your empathy or of your fierceness, or gets SWOTted.

The reason is simple: techniques tend to become the tool you apply to everyone who passes by. It is the old conundrum: when the only tool you have is a hammer, every problem starts looking like a nail.

Birkman.me changes the paradigm. Instead of a one-size-fits-all technique, we are going to help you understand yourself at a deeper level; and then we can help you address the unique combination of potential gaps and untapped strengths, that have the power to make you a better leader, and a more fulfilled person.

Most programmes tell you, "everybody needs to be one of these." Well, maybe you don't; maybe that would be a terrible waste of what and who you are. Instead we are going to help you identify the areas in which change will yield big dividends; and we are going to do it without the kind of trial and error that can frustrate the most patient person - and waste all their effort.

And it is not going to just be about change in you; the Birkman.me process is going to equip you with a basic framework for understanding people, in general. And unlike all those one-size-fits-no-one frameworks, this one accounts for the incredible diversity of people in your world.

Because trial and error is no way to become a successful leader.